{"title":"All Essentials","description":"\u003cp\u003eExplore our complete line of essential skincare formulations, thoughtfully crafted to restore, protect, and nourish your skin daily.\u003c\/p\u003e","products":[{"product_id":"pure-cleanse-facewash","title":"Pure Cleanse Facewash","description":"\u003cp\u003eDesigned for everyday use, Pure Cleanse Facewash gently removes dirt, excess oil, and daily buildup while maintaining your skin’s natural balance. 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Its lightweight, non-drying formula works to brighten and refresh your skin without disrupting its natural balance.\u003c\/p\u003e\n\n\u003cp\u003eWith added Aloe Vera and Vitamin E, it keeps your skin feeling soft, calm, and nourished after every wash. Perfect for daily use, revealing a smoother, more luminous complexion over time.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide helps improve skin tone and texture\u003c\/li\u003e\n  \u003cli\u003eVitamin C enhances natural glow and brightness\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without dryness\u003c\/li\u003e\n  \u003cli\u003eLeaves skin fresh, smooth, and radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e Evens out skin tone and improves overall surface texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin C:\u003c\/strong\u003e Antioxidant-rich component that boosts brightness and skin vitality.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Vera \u0026amp; Vitamin E:\u003c\/strong\u003e Soothes and deeply hydrates skin during cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e No Sulphates • Cruelty-Free • Dermatologist Tested\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979581419832,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/Pure-Radiance-IMG-1.jpg?v=1789645415"},{"product_id":"charcoal-detox-facewash","title":"Charcoal Detox Facewash","description":"\u003cp\u003eFormulated with Activated Charcoal, this facewash works to draw out dirt, oil, and impurities from deep within your pores for a truly purified feel. Infused with Tea Tree Extract, it helps keep excess oil in check while refreshing and calming the skin.\u003c\/p\u003e\n\n\u003cp\u003eBalanced with Glycerin and Panthenol, the formula ensures your skin stays hydrated and comfortable — never stripped or dry. Ideal for daily use, leaving your skin clear, smooth, and refreshed after every wash.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eActivated Charcoal deeply cleanses and detoxifies pores\u003c\/li\u003e\n  \u003cli\u003eTea Tree helps control excess oil\u003c\/li\u003e\n  \u003cli\u003eMaintains hydration with a non-drying formula\u003c\/li\u003e\n  \u003cli\u003eLeaves skin clean, balanced, and refreshed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e No Sulphates • Cruelty-Free • Dermatologist Tested\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979583942968,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/CHARCOAL-IMG-1.jpg?v=1789645156"},{"product_id":"collagen-retinol-moisturizer","title":"Collagen \u0026 Retinol Moisturizer","description":"\u003cp\u003eElevate your skincare routine with our Retinol \u0026amp; Collagen Moisturizer, expertly crafted to support smoother, firmer, and more youthful-looking skin. This advanced formula combines the renewing power of retinol with the skin-plumping benefits of collagen to help improve texture, boost elasticity, and reduce the appearance of fine lines over time.\u003c\/p\u003e\n\n\u003cp\u003eDespite its powerful ingredients, the formula remains lightweight, nourishing, and gentle, delivering deep hydration without heaviness or irritation. With consistent use, your skin feels softer, looks more radiant, and appears visibly revitalized.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration with a lightweight feel\u003c\/li\u003e\n  \u003cli\u003eHelps smooth texture and refine skin\u003c\/li\u003e\n  \u003cli\u003eSupports elasticity and skin renewal\u003c\/li\u003e\n  \u003cli\u003eStrengthens the skin barrier\u003c\/li\u003e\n  \u003cli\u003ePromotes a healthy, even-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRetinol (Vitamin A):\u003c\/strong\u003e Helps support skin renewal, smooth the appearance of fine lines, and improve uneven texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCollagen:\u003c\/strong\u003e Helps support a plump, firm, and youthful-looking complexion while improving the skin’s soft, supple feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e Provides long-lasting hydration and helps the skin feel smoother, softer, and more moisturized.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCeramides:\u003c\/strong\u003e Help strengthen and support the skin barrier while helping lock in essential moisture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Helps nourish and moisturize the skin while supporting a smooth, healthy-looking appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types | Especially dry, dull, and uneven skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e Soap | Harsh Sulphates | Parabens\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979618873656,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/MOISTURIZER-IMG-1.jpg?v=1789645803"},{"product_id":"hydro-uv-defence-spf-50","title":"HYDRO UV DEFENCE SPF 50","description":"\u003cp\u003eA lightweight daily sunscreen designed to protect your skin from harmful UV exposure while keeping it hydrated, smooth, and comfortable.\u003c\/p\u003e\n\n\u003cp\u003eHydro UV Defence SPF 50 provides broad-spectrum UV protection with a non-greasy formula that blends easily into the skin without heaviness or a visible white cast.\u003c\/p\u003e\n\n\u003cp\u003eInfused with hydrating benefits, it helps maintain skin moisture while leaving your complexion feeling soft, fresh, and comfortable throughout the day.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad-spectrum UV protection\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n  \u003cli\u003eHelps hydrate and smooth the skin\u003c\/li\u003e\n  \u003cli\u003eNo visible white cast\u003c\/li\u003e\n  \u003cli\u003eComfortable for everyday wear\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily skincare routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\u003cp\u003eApply generously and evenly to the face and neck 15 minutes before sun exposure. Reapply regularly, especially after sweating, swimming, or towel drying.\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979619987768,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/UV-DEFENCE-IMG-1.jpg?v=1789645675"},{"product_id":"underlight-brightening-underarm-treatment","title":"Underlight Brightening Underarm Treatment","description":"\u003cp\u003eA targeted treatment designed to visibly brighten, smooth, and refresh underarm skin. Formulated with Niacinamide, AHA, and Peptides, it helps improve uneven tone, reduce dullness, and support healthier-looking skin over time.\u003c\/p\u003e\n\n\u003cp\u003eIts lightweight, non-sticky formula absorbs quickly while helping control odor and maintain a fresh, balanced feel throughout the day. A soft, long-lasting fragrance leaves the underarms feeling fresh and delicately scented, while skin-conditioning ingredients help maintain comfort.\u003c\/p\u003e\n\n\u003cp\u003eWith continued use, underarm skin appears smoother, more even-toned, and visibly brighter, with lasting freshness and fragrance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e Helps improve the appearance of uneven skin tone while supporting smoother, healthier-looking skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAHA (Alpha Hydroxy Acid):\u003c\/strong\u003e Gently exfoliates dead skin cells to help improve dullness, roughness, and uneven texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePeptides:\u003c\/strong\u003e Help support smoother, healthier-looking skin and improve the appearance of skin texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eZinc PCA:\u003c\/strong\u003e Helps manage excess moisture and supports a fresh, balanced feel while helping control body odor.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTriethyl Citrate:\u003c\/strong\u003e Helps reduce the formation of odor caused by the breakdown of sweat components, supporting longer-lasting freshness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e Helps soothe and hydrate the skin, keeping the underarm area soft and comfortable.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fragrance:\u003c\/strong\u003e Leaves a soft, pleasant scent for a fresh and confident feel throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps brighten and even out skin tone\u003c\/li\u003e\n  \u003cli\u003eSmooths texture and reduces roughness\u003c\/li\u003e\n  \u003cli\u003eHelps provide long-lasting odor control\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, long-lasting fragrance\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-sticky feel\u003c\/li\u003e\n  \u003cli\u003eHelps keep underarms fresh throughout the day\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All Skin Types | Especially Uneven, Dull \u0026amp; Textured Underarm Skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e Soap • Harsh Sulphates • Parabens\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979620151608,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/Underlight-MAIN-IMG_16f08920-5ae5-4fcb-9c3e-f0df6cdeb0ed.jpg?v=1789645550"},{"product_id":"the-daily-duo","title":"THE DAILY DUO","description":"\u003cp\u003e\u003cstrong\u003eCLEANSE. 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Follow with the Moisturizer to replenish hydration, support the skin barrier, and leave your skin soft, smooth, and comfortable.\u003c\/p\u003e\n\n\u003ch4\u003eYour Everyday Essentials\u003c\/h4\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003e01 — PURE CLEANSE FACEWASH:\u003c\/strong\u003e Gently cleanses away impurities while helping maintain the skin’s natural moisture balance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e02 — MOISTURIZER:\u003c\/strong\u003e Locks in moisture and helps keep skin soft, smooth, nourished, and comfortable throughout the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWhy You’ll Love The Duo\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eComplete 2-step daily routine\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without over-drying\u003c\/li\u003e\n  \u003cli\u003eProvides lasting hydration\u003c\/li\u003e\n  \u003cli\u003eHelps support a healthy skin barrier\u003c\/li\u003e\n  \u003cli\u003eLeaves skin soft, smooth, and refreshed\u003c\/li\u003e\n  \u003cli\u003eLightweight, comfortable formulas\u003c\/li\u003e\n  \u003cli\u003ePerfect for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Dry • Sensitive • Barrier-Stressed • All Skin Types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e Soap • Harsh Sulphates • Parabens\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eONE SIMPLE ROUTINE. 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