{"title":"SERUMS","description":"\u003cp\u003eTargeted treatments and daily sun defense formulated to brighten uneven tone, restore radiance, and protect your skin barrier.\u003c\/p\u003e","products":[{"product_id":"pure-radiance-facewash","title":"Pure Radiance Facewash","description":"\u003cp\u003eEnriched with Niacinamide (Vitamin B3) and Vitamin C, Pure Radiance Facewash helps improve skin tone and boost natural radiance while gently removing impurities. Its lightweight, non-drying formula works to brighten and refresh your skin without disrupting its natural balance.\u003c\/p\u003e\n\n\u003cp\u003eWith added Aloe Vera and Vitamin E, it keeps your skin feeling soft, calm, and nourished after every wash. Perfect for daily use, revealing a smoother, more luminous complexion over time.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide helps improve skin tone and texture\u003c\/li\u003e\n  \u003cli\u003eVitamin C enhances natural glow and brightness\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without dryness\u003c\/li\u003e\n  \u003cli\u003eLeaves skin fresh, smooth, and radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e Evens out skin tone and improves overall surface texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin C:\u003c\/strong\u003e Antioxidant-rich component that boosts brightness and skin vitality.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Vera \u0026amp; Vitamin E:\u003c\/strong\u003e Soothes and deeply hydrates skin during cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e No Sulphates • Cruelty-Free • Dermatologist Tested\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979581419832,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/Pure-Radiance-IMG-1.jpg?v=1789645415"},{"product_id":"collagen-retinol-moisturizer","title":"Collagen \u0026 Retinol Moisturizer","description":"\u003cp\u003eElevate your skincare routine with our Retinol \u0026amp; Collagen Moisturizer, expertly crafted to support smoother, firmer, and more youthful-looking skin. This advanced formula combines the renewing power of retinol with the skin-plumping benefits of collagen to help improve texture, boost elasticity, and reduce the appearance of fine lines over time.\u003c\/p\u003e\n\n\u003cp\u003eDespite its powerful ingredients, the formula remains lightweight, nourishing, and gentle, delivering deep hydration without heaviness or irritation. With consistent use, your skin feels softer, looks more radiant, and appears visibly revitalized.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration with a lightweight feel\u003c\/li\u003e\n  \u003cli\u003eHelps smooth texture and refine skin\u003c\/li\u003e\n  \u003cli\u003eSupports elasticity and skin renewal\u003c\/li\u003e\n  \u003cli\u003eStrengthens the skin barrier\u003c\/li\u003e\n  \u003cli\u003ePromotes a healthy, even-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRetinol (Vitamin A):\u003c\/strong\u003e Helps support skin renewal, smooth the appearance of fine lines, and improve uneven texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCollagen:\u003c\/strong\u003e Helps support a plump, firm, and youthful-looking complexion while improving the skin’s soft, supple feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e Provides long-lasting hydration and helps the skin feel smoother, softer, and more moisturized.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCeramides:\u003c\/strong\u003e Help strengthen and support the skin barrier while helping lock in essential moisture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Helps nourish and moisturize the skin while supporting a smooth, healthy-looking appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types | Especially dry, dull, and uneven skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e Soap | Harsh Sulphates | Parabens\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979618873656,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/MOISTURIZER-IMG-1.jpg?v=1789645803"},{"product_id":"hydro-uv-defence-spf-50","title":"HYDRO UV DEFENCE SPF 50","description":"\u003cp\u003eA lightweight daily sunscreen designed to protect your skin from harmful UV exposure while keeping it hydrated, smooth, and comfortable.\u003c\/p\u003e\n\n\u003cp\u003eHydro UV Defence SPF 50 provides broad-spectrum UV protection with a non-greasy formula that blends easily into the skin without heaviness or a visible white cast.\u003c\/p\u003e\n\n\u003cp\u003eInfused with hydrating benefits, it helps maintain skin moisture while leaving your complexion feeling soft, fresh, and comfortable throughout the day.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad-spectrum UV protection\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n  \u003cli\u003eHelps hydrate and smooth the skin\u003c\/li\u003e\n  \u003cli\u003eNo visible white cast\u003c\/li\u003e\n  \u003cli\u003eComfortable for everyday wear\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily skincare routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\u003cp\u003eApply generously and evenly to the face and neck 15 minutes before sun exposure. Reapply regularly, especially after sweating, swimming, or towel drying.\u003c\/p\u003e","brand":"SELF AND BASICS","offers":[{"title":"Default Title","offer_id":52979619987768,"sku":null,"price":7499.99,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/5226\/7320\/files\/UV-DEFENCE-IMG-1.jpg?v=1789645675"},{"product_id":"underlight-brightening-underarm-treatment","title":"Underlight Brightening Underarm Treatment","description":"\u003cp\u003eA targeted treatment designed to visibly brighten, smooth, and refresh underarm skin. Formulated with Niacinamide, AHA, and Peptides, it helps improve uneven tone, reduce dullness, and support healthier-looking skin over time.\u003c\/p\u003e\n\n\u003cp\u003eIts lightweight, non-sticky formula absorbs quickly while helping control odor and maintain a fresh, balanced feel throughout the day. 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